Let’s say you got found, got noticed and got clicked by your potential buyer(s) coming from organic search results. You now have to make sure your customer see on your web page the things that you promised within your title and meta description tags.
Photo credit: photoAtlas
First, you have to know the things that will cause a negative impact on your SEO efforts after your would-be buyers start clicking through to your website coming from organic search results .
On that page, you can’t:
- put a single keyword and nothing else.
- put a long string of the same keyword(s) repeatedly on that web page along with nothing else.
You can’t spam your customers. If you do it, don’t expect them to love you.
Let’s see what else you cannot do if you want huge organic traffic being sent to you for free on a daily basis.
You’ll have difficulty in increasing the volume of traffic that lands on your web page(s) if you:
- optimize your site only for search engines while the people using it have difficulty using it.
- build a site that looks pretty for visitors to enjoy while search engines have difficulty crawling, understanding, and indexing your webpages.
In short, you’ll have difficulty boosting the volume of free organic traffic coming to your site if you make the experience of visiting and using your site difficult for any of these two: search engines and people. Give them a hard time, they’ll give you a hard time.
To guarantee a boost in organic search traffic, you must optimize your web site, i.e. each and every web page on it, for search engines and for people who use it. This is the true meaning of search engine optimization.
This is also where value kicks in. You must keep whatever promise(s) you’ve made while doing your best to standout in the SERPs using your page title and meta description tag tandem strategy. In fact, you are already giving value just by keeping your promises.
As the owner of your website, you may use your page title and meta description to make your potential customers expect things your landing page doesn’t deliver. But, if you do that, don’t expect to get the same outcome the high achievers in online marketing get.
Make sure your organic traffic can get what they came for when they clicked through to your website. How?
- See to it that the keyword that is in your page title and meta description is in the page content itself. Do this to prove that the page is the right place where your customer shall get what was promised in the page title and meta description.
- Say clearly what the page is all about. Don’t stuff your page with keyword-rich sentences that doesn’t make sense when read.
- Clearly describe the product being offered. Don’t just put the image of the product and the name of the product without discussing the benefits, features, price, warranty, specifications, any discounts, etc.
- State clearly what has to be done to purchase your product. Don’t assume your customer will be able to guess what he or she has to do to place an order to buy your product. Use call to actions, add to cart buttons, donate buttons, and/or checkout buttons, etc.
- Provide a high quality image of your product. Make it easy for your client to see what the product being offered looks like.
- Enumerate clearly the features of your product and/or service. Let your customer know every detail he or she has to know about the product.
- Provide links to related products, posts, services you offer on your site. Give the customer a means to easily browse around your site to view similar products that you offer on your online store.
- For download pages, make sure the download link or button is easily seen on the page. Your download buttons must be placed on a prominent section of your web page.
- For subscription pages, make sure the subscription form works. A thank you message must confirm a successful submission.
- Avoid duplicated content. Only use content that you own and never use the same content on more than one page on your site or on another site.
Give value in able to receive value. You won’t succeed by deceiving the search engines or the people you want to patronize your blog, online store, brand, etc.
That’s it for this week’s post. See me again next week for another topic that will be dedicated in the explanation of how SEO works.
Have a great week!
